I have had some down time this week so I have used it for one of my favorite pastimes, surfing the web to see what is out there. What I find is that there are a lot of talented people doing some interesting and amazing work. I also find a LOT of amateur websites! While there is nothing wrong with a do-it-yourself or have-the-local-kid-build-it site, businesses should really consider the advantages of a professional website design. There are so many resources available that even with a limited budget, there are great options that can result in a professional looking website.

Why Hire a Professional Web Designer

When you find a good professional web designer, you will not just get a better looking and better functioning site, you will also benefit from the breadth of their experience. This means that they will bring you suggestions about content, navigation, online marketing, search engine optimization and competitive analysis. They will also work with you to ensure that you integrate your website into how you do daily business. You just don’t get this type of support from someone who is not experienced. It is true that experience and expertise costs more, but it is well worth it. Your website is a reflection on you, your business or organization.

Your Website is a Reflection of You

Do you ever go to a website that does not work correctly or looks like it was just thrown together? What is your impression of that business? Now ask yourself what you want your website to say about you. Even if you do not have a huge budget, a professional web designer can usually offer creative solutions that will meet your needs and your budget.

A Recent Example

James Gilroy House Wright, a local Marblehead MA builder, recently came to us because they had gone the amateur site route. They recognized that the result was not a good reflection of their company. Their budget for the project was limited which meant that we needed to be able to deliver a professional website in a couple of days. It is important to note that they had a huge jump start because of the first project: they had set up web hosting, their content was written and their images were uploaded. What they needed was a professional design, information architecture (that means rearranging the content into logical and accessible pages with easily comprehensible site navigation) and quick implementation. The value that Novista Web offered was knowing what they needed and making it happen. It is not rocket science but it does take experience, knowledge and creativity to put the pieces together.