These days web developers can be anything from someone who takes a photoshop file and turns it into html to a designer who dabbles in code to someone who codes on their desktop in Dreamweaver. The result: there exist a wide variety of firms that call themselves “web developers”, including this one.

What does this designation really mean? You will find that companies in this category range from very technically oriented (strong in programming languages) to very design oriented (strong in visual presentations and graphic design) to the all-around generalists (pretty good in a lot of areas). Creating a website requires the entire breadth of the spectrum including business strategy. However, depending on your project, you may need more strength in one area vs. another.

Technical Sites

Are you creating a site with loads of custom programming requirements. This would be the case if you are creating custom functions. An example might be if you are creating a specific type of workflow management for your employees. In this case you may require a new database, login management, administration to manage user access and permissions, and customized functionality. All of this would be a breeze for a technically oriented company. However, if they are not also strong in user interface, you may end up with an application that is difficult to use despite its technological sophistication.

Visual Sites

Are you creating a marketing site that requires a bold and unusual visual statement? In this case, you will want a firm that is strong in the visual design end of the web development world. You will want to choose someone who has produced work that exemplifies what you are trying to create. Different designers have their own tastes and styles. Find sites that have the feel that you are looking for and see how they compare to your prospective vendors’ work.

Putting it all together

If the web world, designing a web site or technology in general is a foreign land to you, you will want a firm that is able to help you through the entire process. This falls into the general label of strategy. The web developer can help you define your goals, suggest how you can meet those goals and then produce the site. You will also want to be sure that the company will be there after you go live to help you to get the most out of your site.

Novista Web

Our strength lies in finding the right solution for you. There are so many great resources available, but they have to be used correctly in order to deliver the result that you want. We have years of experience in finding creative solutions to meet our clients’ technology and business objectives. It is all about how you putting it together and making life easier for our clients.